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App studioGurgaon, India

The studio

A small studiowith odd ideas.

Goblins is an app studio from Gurgaon. We do not build for clients. We come up with our own products, make them, ship them and keep the ones people come back to.

Most of what we make is for India first: companions that speak Hinglish, astrology that reads your own chart, lessons that fit in a minute. We like problems that look small and strange from the outside and turn out to matter to a lot of people.

We stay small on purpose. Every app shares the same parts underneath, so a handful of people can run a portfolio, and whatever one product learns, the next one starts with.

Company
Goblins Studios LLP
Based in
Gurgaon, India
Apps live
5
In the lab
4
Downloads (Google Play)
2M+

How we build

From odd idea to real thing.

Same four moves every time. The apps change; the habit does not.

  1. 01

    Spot

    We look for small, odd, real needs. Someone to talk to at 2am. A reading of your chart in your own language.

    Aarohi is the answer to one of those: a companion with a long memory, in Hinglish.

  2. 02

    Prototype

    A playable build comes before a pitch deck. Most of what we make starts as a rough thing on one phone.

    IQ Game is at this stage now: 100 levels, one fox, no polish yet.

  3. 03

    Prove

    Put it in front of real people, in a real store. Keep what they come back to and drop the rest.

    AstroVaani is at this stage now: newly out on Google Play.

  4. 04

    Scale

    Double down on what works: more languages, more voices, better retention, one shared engine underneath.

    SnapTV has passed a million downloads on Google Play, and its engine now runs Udaan TV too.

The engine

10 products. One set of parts.

Every app we ship leaves something behind for the next one. This is the kit they are all built from.

The horde

Small team. Big eyes.

We are a small team by choice. These are the four things we look for in each other.

  • Curious
  • Scrappy
  • Creative
  • Relentless
Join the horde